Consent-first · POPIA & GDPR native
Your website can now refyne itself.
Fyligree is one lightweight tag that weaves every session into a picture — analytics, experiments, and leads — and continuously refines your site's conversions. The y is what Fyligree adds.
<!-- drop once, before </head> --> <script src="https://cdn.fyligree.com/v1/fyligree.js" async></script>
~21 KB
gzipped tag
1 line
to install
0 cookies
before consent
3-in-1
analytics · tests · leads
// what it does
One tag. Every thread of the visit, woven together.
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Consent-first analytics
Sessions, pageviews and events — split into tracked (consent granted) and untracked (cookieless) so you see everything without breaking POPIA or GDPR.
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Experiments that refyne
Server-decided A/B/n variants with anti-flicker scoped to test regions. Wilson intervals and a real significance test — ship the winner when it's actually a winner.
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Leads, enriched
Fyligree.lead(), form submissions and connected channels captured, scored and tied back to the exact on-site behaviour that produced them.
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Honest attribution
First-touch, session-level channels joined to utm_*, gclid and fbclid — plus multi-touch journeys that show which channels start the paths simple models miss.
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Cross-platform identity
One anonymous visitor id, bridged to GA4, Meta and Google Ads cookies (with marketing consent) — the join keys for Measurement Protocol, CAPI and enhanced conversions.
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Consent, built in
Every banner decision logged with region and legal basis. Nothing persistent is stored before consent — compliance is the default, not a bolt-on.
// how it works
Live in an afternoon.
01
Drop the tag
One async tag, dropped once before the closing head. No theme rebuild, no tag-manager gymnastics — ~21 KB, loaded lazily.
02
Grant & capture
Your consent banner grants analytics; Fyligree starts weaving sessions, events and conversions into the operator console in real time.
03
Refyne
Read the picture, run an experiment on the region that matters, ship the winner. Repeat every visit — the site keeps refining itself.
Refyne every visit.
See Fyligree on your own site. We'll wire the tag, show you the console, and walk your first experiment.